Antoine Deblay decided to provide 250 milliliters of air in his hometown Montcuq located in the southwest of France.

22-year-old for the first time published the idea in funding website "KissKissBankBank" and was surprised when it received about 800 euros from his investment.

Then he created a page on the Internet itself and began to offer '100% organic product ', while a 250-ml cans ("Air de Montcuq") and sold for 5.5 euros (along with postage fee).

Just within the three weeks it took over a thousand messages.

"The air is Montcuq hundred percent organic, helps you in the depths of the city to refresh ideas. It's ideal when you need creative inspiration, "said Deblay.